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I don’t want you blaming a sugar addiction or poor eating habits on someone else or the food industry, even though they messed with us and confused us. I want you to feel empowered.Typically, I don’t talk about exposing the food industry when working with clients until we have looked at all the other reasons why they are addicted to sugar.
I’m going to go through different points with you that you need to know. I want you to know how to read through the marketing of crappy food. Now, don’t get me wrong… I love to see good marketing and the psychology of marketing, but when it’s messing with your health- I don’t like it!
1. First, numbers are so deceiving. The numbers on a box or on labels such as , “33% less sugar” make you think “Oh that’s got to be healthy right?” Well, what do those numbers really mean? That could mean it did have three grams of sugar and now it only has two grams of sugar, but that’s 33% less. That doesn’t mean it’s healthy just because it says that.
Who knows what else is in it? You need to really understand what is in your food. One side bonus tip I’m giving you is if food has more than five ingredients we probably don’t want to touch it anyway. This might not always be true, but the majority of the time you’ll see it’s helpful!
Blindly consuming something the industry says is good can trick you and make your midbrain, or that reward part of your brain say, “That has less sugar. You’ve been trying to do good with this. This feels good. Let’s do it.”
Let’s look at what’s really in the food you’re consuming!
2. The second part is to understand that any of the labels out there really mean nothing. They can fudge pretty much anything. I’m going to give you a lot of different terms that are typically used that might totally confuse you.
Let’s look at Quaker hot cereal. It has a little label on there that says this is heart healthy. What they mean by that is that it meets criteria to be called heart healthy for lower saturated fat and cholesterol stuff, but they could still have a pound of sugar in there. As long as they meet criteria for fats and cholesterol, it can claim “heart healthy”. It misleads you because you’re like, “Heart healthy, this must be healthy.” It meets criteria for those couple little things there. Again, you really need to look at the ingredients!
Don’t be intimidated by this. It’s a matter of just looking at the actual ingredients and researching. To be honest with you, the less you eat processed stuff it can help. Think of processed as the stuff that comes from the middle of the store that’s in boxes and cans. We want to eat more on the outside of the store, in other words real fresh food.
3. This leads me to my next point which is “fresh”. The only criteria that’s out there for something to qualify as fresh is that it hasn’t been kept less than 26 degrees Fahrenheit, which means it hasn’t been frozen. As long as it hasn’t been frozen, it can be considered fresh. There’s no other guidelines with that. That’s crazy and nonsense to me! Fresh doesn’t mean anything. Farm fresh doesn’t mean anything either. There’s no real criteria for that. There’s some minimal things, but it really doesn’t mean anything. Again, you want to research the products that you’re buying. It’s worth it to research it to understand is this really farm fresh! Trust me, when you get something actually farm fresh… it’s yummy 🙂
Buying local as well as much as you can will help. In my Food Truth course I go into 15 main concepts to know in order to eat real food and to debunk a lot of myths out there. I talk about some different ways you can decipher what is farm fresh. For now, just do some research on the products and companies you buy from. The foods can totally be loaded with sugar and other processed stuff that’s getting you addicted.
4. Naturally flavored, that pretty much nothing at all. You look at a pack of Gushers and Fruit Roll Ups. It will say naturally flavored on there. It’s basically saying that they can put whatever they want. It’s not meat. In order for meat to be called naturally flavored, they can’t have anything artificial in it, but any other foods, they can put it as naturally flavored. That’s crazy. They could even put maggots in there or other chemicals to a certain level. That’s insane and still say it’s “naturally flavored”. Ahhhh!!!!!
5. They can put the word healthy on anything. Nutella, they have a commercial saying this is a healthy snack. Are you serious? Just because it has some healthy products in there that doesn’t mean that it’s healthy, but that label hits your brain and says, “This is healthy. I can eat it. Sure let’s go for it.” That’s garbage.
6. The next one is gluten free. Just because something is gluten free doesn’t mean it’s healthy. In fact, a lot of the gluten free products that they’re putting out there these days are worse for you than gluten full ones. They are loaded with sugar and many other artificial ingredients.
7. The gluten free stuff is kind of like the low fat craze years ago. It’s low fat, it must be healthy. No, it has all this other added in junk in it. You need to look at the ingredients. It could totally be loaded with sugar and other things to make it taste better or all these other starches that are totally processed and not so good for you. By the way… fat is a macronutrient and is NOT bad for you!
8. Organic. This is a big one right here. When somebody says that it’s organic, that just means that it’s 70% organic, then 30% of that can come from whatever as long as it’s 70% organic. Holy crap, what could that other 30% be? Guess what, these are organic vegetables. Don’t mind the 30% chemicals I slid in there on you, but it’s organic. It’s crazy to think about that. You need to look at the ingredients. If they put cocaine on there, I’m sure you would see that on the ingredient list.Hopefully nobody’s putting that in your food… it’s just an extreme example.
9. Another one is low calorie. Low calorie doesn’t mean anything. They’ll advertise all the time it’s 100 calories. If you’re stuck on counting calories, calories are not created equal. That’s a whole other subject to go into in a different setting, but just because it’s low calorie doesn’t mean it’s healthy, nor low sugar. It could be 100 calories and be loaded with grams of sugar or other crap that’s not good for you. You need to look at the ingredients.
10. The last one I want to talk about is naturally sweetened. You look at Pepsi or these different sodas out there and it says that it’s naturally sweetened. What that means specifically on a Pepsi when it says naturally sweetened, that means it’s watered down. It can be 30% of Stevia, but still has 70% of the refined sugar content. Instead of 40 grams of sugar, we’re looking 10 or 12 grams less of sugar, but still that exceeds way more than the daily amount that you need to be getting in.
We’re not even fully getting into how the food industry is genetically and biochemically modifying our foods so that the smells are addicting to us. They make it smell like real fresh food with chemicals. We’re not even going into all that stuff. These are just some important things to pay attention to. Don’t just look at the labels on the front and the sides. Look at the ingredients. The more you eat fresh, real food, the easier it will be.
P.S. –>>> Make sure you get your FREE video to take these 10 points deeper: 10 Points on Food Industry: Going Deeper with Dr. Drew